Overview
POSIDEXs' innovative Enterprise Customer Data Platform, with its proven sophisticated entity resolution technology based on Machine Learning and InMemory Analytics, has transformed the way businesses operate and engage with their customers during their entire life cycle with the organisation.
5+ Billion
Customer MasterRecords created
2+ Million
new customer creationsprocessed everyday
2+ Trillion
computations inrealtime
Industries we serve

Industries we serve
Banking & Financial Services
Insurance
Retail
Our Unique Selling Proposition (USP)
I) Identifying and establishing record linkages using an innovative and proprietary algorithm of entity resolution for deduplication, clustering based on mathematical models and Machine learning.
II) In-Memory Analytical process to serve real-time customer information instantly to all the business process.
Our Unique Selling Proposition (USP)
I) Identifying and establishing record linkages using an innovative and proprietary algorithm of entity resolution for deduplication, clustering based on mathematical models and Machine learning.
II) In-Memory Analytical process to serve real-time customer information instantly to all the business process.
Our Unique Selling Proposition (USP)
I) Identifying and establishing record linkages using an innovative and proprietary algorithm of entity resolution for deduplication, clustering based on mathematical models and Machine learning.
II) In-Memory Analytical process to serve real-time customer information instantly to all the business process.

Our Solutions

PrimeMDM
Construct the “golden record” of the customer or single version of the truth, and make it available to consume by all the connected business systems.
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PrimeView
On demand immediate and realtime customer insights across all channels that leads you to in-depth understanding of your customer and associate relationships.
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PrimeWatch
Screen the customer data against sanctions list, WL, Politically Exposed Persons(PEP), State Owned Companies(SOC), Adverse Media with world class entity resolution technology.
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EntityMatch
Customer information is seldom uniform in all kyc documents. Automate the validation of the customer information across all the kyc documentation to speed up the customer due diligence process.
Read MoreWhat Our Clients Say
Posidex is a truly innovative Technology solutions company. We have always found Posidex very hungry to scale their solutions, always willing to improve the efficacy & effectiveness of their algorithms & they have a brilliant Entity Resolution solution. Posidex is forward looking company with very capable & humble leadership & management team & amenable to co-create new solutions with their customers. We are very happy of our association with Posidex and find it mutually beneficial
CTO, HDFC Bank
The total estimated savings will be Rs. 225 million PA assuming a 5% increase in approval and decline rates under the Posidex dedupe match logic. All this has led to an almost 10 times improvement in processing speeds with minimal hardware requirements.
Assistant General Manager, ICICI BANK


- Technology
- Partners
- Certifications
- Mission and vision
PrimeMatch
PrimeMatch is a cutting-edge search technology that offers the benefits of scalability to millions of entities with exceptional accuracy, all while maintaining a quick response time."PrimeMatch" ensures the highest degree of accuracy, regardless of errors and variations in the demographic parameters of identification.
Read moreSetMatch
As data volumes increase, deduplication becomes more difficult, which increases the number of iterations exponentially. Conventional approaches take a long time and require large amounts of resources.In a fraction of the time and with significantly less hardware resources, SetMatch technology can accomplish such large-scale deduplication and matching processes.
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Our Technology Partners








Our Mission
Our Mission is to develop world's best platform backed by powerful and accurate solutions for enabling our clients with data-driven decision making by discovering and understanding their customers better.
Our Vision
Our Vision at Posidex Insights is to empower business enterprises for enabling customer centricity at the heart of all their operations.